Robert Bosch GmbH, commonly known as Bosch and stylized as BOSCH, is a German multinational engineering and technology company. Bosch Professional is a subsidiary brand of high-performance power tools for users in professional fields.

Over the course of several years, zweimaleins and Saatchi & Saatchi pro were responsible for a variety of image campaigns and branding tasks for Bosch Professional. Much of this work was focused on bring the brand closer to the user by featuring less product-centered content and developing new concepts to make the benefits of the tools more relatable.

My tasks included writing copy for a variety of successful pitches, storyboards, online content, catalogues, and later developed a comprehensive style guide for the brand’s future content. Working with this brand in the long term with regular direct interaction with the client allowed me to make a significant contribution to shaping the brand, which was both successful and highly rewarding.