Agency: Wunderman Thompson and TLGG

Task: Copywriting, concept

Formats: Website, microsite, brochure, email

Bayer AG is a German multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world.

I’ve worked extensively on Bayer Radiology with Wunderman Thompson, including a variety of launches for scanners, injectors and accompanying software solutions. These materials are meant to peak interest in the latest innovations for their products and also serve as a basis for in-person sales pitches.

Most recently, we launched Image Acquisition Workflow, which was an entirely new product category from Bayer Radiology. Instead of physical equipment or software solutions, Image Acquisition Workflow is designed to integrate the radiology workflow and create more productivity with less stress. For this, worked extensively with Bayer Radiology to refine user personas and specify the significant pain points in their respective workflows. This included the production of a wide range of brochures and microsites to support sales representatives in one-on-one consultations.

Previously, I also worked with TLGG on the launch of a microsite for Leaps by Bayer, which has invested over $1.5 billion in ventures that tackle fundamental breakthroughs and shift core paradigms in Bayer’s related industries. The initiative is intended to help cultivate a spirit of innovation and provide financial support to growing start-ups and other initiatives.