BuildingMinds is a Berlin-based start-up creating a data-driven solution for the optimization of buildings and real estate portfolios.

Funded by the Schindler Group, this dynamic team aims to empower decision-makers in real estate to make better decisions, get more out of their assets, meet their climate goals, and manage their portfolios more effectively. To accomplish this, it was necessary to describe a range of complicated technical solutions and concepts in a way that would be understandable to those making the final purchasing decisions – such as digital twins, ESG, and big data.

My task was to comprehensively develop the tone of voice and content structure of the website, as well as write the actual copy itself. Additionally, I was responsible for the development of several microsites for various events and lead generation.