Groz-Beckert
Agency: Saatchi & Saatchi pro
Task: Copywriting, concept
Formats: Digital, print
Groz-Beckert is the world's leading provider of industrial needles, precision components and fine tools as well as systems and services for the production of textiles.
For this project, I was responsible for creating a series of headlines for a calendar that was going to be distributed to employees, customers and associates of the company. Using striking graphic visuals, the series was intended to showcase the approach and progress that they company has created over time.
The headlines needed to follow a structured format without seeming repetitive or generic, and at the same time inspire the recipients to think of what they can achieve with Groz-Beckert’s products.