Dentsply Sirona
Agency: Saatchi & Saatchi pro
Task: Copywriting, tone of voice, content structure
Formats: Website, brochure
Dentsply Sirona is an American dental equipment manufacturer and dental consumables producer that markets its products in over 120 countries.
This company offers dental equipment solutions that have a very wide variety of novel features and innovations. The equipment is quite pricey and often involves an investment that can span a decade or more. For this reason, it was important to offered a detailed description of the various models, including all of their unique features and optional upgrades.
I was responsible for writing a series of brochures to be offered online and sent to dentists directly to help them make informed purchasing decisions. The language of the brochures had to be both technically clear and accurate, but at the same time interesting to read and motivating to buy.