VadoTech tests vehicle technologies to maximize their durability and performance sustainably. As part of the AB Dynamics Group, they operate from locations around the world and train automotive professionals and engineers at their dedicated Berlin training center.

In this project, VadoTech’s goal was to internationalize their brand and web presence as the company branched out into the global market. They were largely active in the DACH countries until this point and needed to develop an approachable but professional style that was suitable for non-native English readers, particularly in the Asian market.