Schott AG is a German multinational glass company specializing in the manufacture of glass and glass-ceramics.

I worked with SHANGHAI.BERLIN to create a broad range of content for various SCHOTT solutions. Many of their solutions have medical applications, but there were other products such as ceramic glass for modern stovetops and fireplaces.

My task was to create content that both highlighted the technical features of their highly specialized glass and convinced decision-makers of its extremely high quality in order to motivate their purchases. Beyond simply writing the copy, I was often responsible with formulating concepts for microsites that were engaging and differentiated from typical competitors.