Pepperl+Fuchs SE is a German multinational company that manufactures products for fabrication and process automation and is specialized in sensor manufacturing.

For this project, we were responsible for the branding and launch of the subsidiary start-up brand Neoception. It was founded as an IT consultancy by the Pepperl+Fuchs Group to better guide clients in the design of digital process optimization in the industrial environment. For this, it was particularly important to maintain their association with Pepperl+Fuchs but at the same time differentiate their approach and services.

From a content perspective, the start-up needed a different tone of voice than the main Pepperl+Fuchs brand so that they could better appeal to companies that are still in their growth phase. Speaking to companies like this as equals successfully conveyed the required understanding for their processes and planning as a whole, and not just their sensor needs.