T-Systems


Agency: Digitas Pixelpark

Task: Copywriting, concept

Formats: Website, pitch

Part of Deutsche Telekom AG, T-Systems International GmbH is an internationally operating service provider for information technologies and digital transformation.

The web presence of T-Systems was highly dated and old-fashioned and for this reason, Digitas Pixelpark was invited to make a pitch for complete redesign. Much of the pitch centered on the idea that a provider of IT and digital solutions like T-Systems doesn’t simply need a website because companies need websites, they needed a web presence that conveyed their expertise and know-how in its own right while showcasing their innovative ability and evoking confidence in its readers.

Mock-up websites were created for the pitch and I was responsible for structuring and writing the copy. The content was derived from pre-existing and current subjects for T-Systems in order to help them better understand the potential of the new layout. Digitas Pixelpark’s pitch was successful and the format was completely implemented on T-Systems website relaunch.

Work samples:

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